Digital Fire Prevention

This privacy policy (“Privacy Policy”) is effective June 15, 2023.

Digital Fire Prevention, Inc. and its affiliates, subsidiaries successors and assigns (collectively, “Company,” “we,” “our” or “us”) respects your privacy. This Privacy Policy applies to the personal information and data collected by us when you interact with our websites, applications, software, platforms, products and services. This Privacy Policy covers what personal information Company collects, how that information is collected, why we need it, and to whom we share it. It also discusses your choices and rights regarding your personal information.
References in this Privacy Policy to “you” and “your” mean you as an end-user of our websites, applications, software, platforms, products and services, and you in your role as an employee, independent contractor, owner, officer, manager, director, shareholder, member, representative or agent of any business, entity, organization or individual that is doing business with us (“business customers”).

YOU ACKNOWLEDGE THAT BY ACCESSING, USING OR VISITING OUR WEBSITES, APPLICATIONS, SOFTWARE, PLATFORMS, PRODUCTS AND SERVICES, YOU CONSENT TO THE COLLECTION AND USE OF YOUR PERSONAL INFORMATION BY US IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY YOU MUST STOP USING OUR WEBSITES, APPLICATIONS, SOFTWARE, PLATFORMS, PRODUCTS AND/OR SERVICES IMMEDIATELY AND NOTIFY US.
IF WE DECIDE TO CHANGE OUR PRIVACY POLICY, WE WILL POST THOSE CHANGES ON THIS PAGE.

What Personal Information We Collect. Company may collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you as an individual, in the context of your or our business customer’s direct interactions with our websites, applications, software, platforms, products and services (referred to herein as “personal information”). The categories of personal information we may collect or have collected about you within the past 12 months include without limitation:
Identifiers – This includes without limitation your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. Our web servers automatically collect unique identifiers that can be used to recognize you or your device, including without limitation your domain name, Internet Protocol address, beacons, pixel tags or other device and mobile identifiers or similar technology.
Sensitive Personal Information – This includes without limitation information concerning your account log-in information (including combination with any required security or access code, password, or credentials allowing access to an account), financial account information (for fee payment purposes), precise geolocation, and contents of your messages, voicemails, emails and text messages that you send to us.
Characteristics of Protected Classifications Under California or U.S. Law – This includes without limitation your gender and pro-noun preference.
Payment Data – This includes without limitation your business credit card information, billing address or any other financial information you provide in connection with your business interactions with us.
Commercial Information – This includes without limitation records of products or services purchased, obtained, or considered by you, or other purchasing or consuming histories or tendencies as it relates to our websites, applications, software, platforms, products and services.
Internet or Other Electronic Network Activity Information – This includes without limitation your browsing history, search history, and any other information regarding your interaction with our websites, applications, software, platforms, products, services and advertisements.
Geolocation Data – This includes without limitation information that can help identify your physical location like your GPS coordinates or the approximate location of your electronic devices.
Audio and Visual Information – This includes without limitation voice and video recordings of you (e.g., when you leave voicemails on our voice mail boxes).
Professional and Employment-Related Information – This includes without limitation the name of your employer, your title and duties, your availabilities during business hours and other work-related information you provide to us.
Preference Information – This includes without limitation your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes, decisions, and actions as it relates to your use of our websites, applications, software, platforms, products, and services, and your preferences related to marketing, advertising, communications and compliance with fire safety requirements.
Other Information – This includes without information any other information you choose to provide to us, like when you submit a survey response or contact us.

How We Collect Your Personal Information. Company collects your personal information from a variety of sources, including without limitation from: you directly; your employees, colleagues, agents and contractors; our business customers, advertising networks, internet service providers, and data analytic providers; government entities; social networks; operating systems and platforms; and our third party service providers, vendors and affiliates.

Some ways we collect your personal information include, without limitation, when you:

Create an account on our websites or applications.
Sign up for our newsletters.
Call, email or message us to inquiry about our products and services.
Participate in our surveys and other data collecting activities as it relates to the mapping of buildings and the creation and negotiation of proposals for services.
Use our websites, applications, software, platforms, products, and services (i.e., through our browser cookies, web beacons, third party software development kits, and other similar technology).
Purchase our products and services, download our applications and software, or schedule an inspection.
Send us messages or other content regarding feedback and inquiries relating to our websites, applications, equipment, software, platforms, products, services and marketing materials.
Onboard our business customer’s information to our software and platforms in connection to our business customer’s use of our services.
Participate in our chat logs offered on our websites, application, software, platforms and other message boards.
Interact with other third parties and business partners in connection with our services (e.g., fire departments or our service providers or potential vendors to help repair our business customer’s property or equipment to comply with fire safety requirements).

How We Use Your Personal Information. Company collects and uses your personal information for various business and commercial purposes, including without limitation:
Sending you and our business customer alerts regarding our services, scheduled inspections, and other safety compliance reminders and related correspondence.
Processing payments of our business customers.
Creating building maps, proposals and statements of work.
Connecting business customers with potential vendors.
Operating, managing, and improving our websites, applications, equipment, software, platforms, products, services, marketing material, customer outreach, and promotions.
Performing services requested by you or on behalf of our business customer, responding to your comments and inspection scheduling requests, servicing or maintaining our business customer’s accounts, and furthering our relationship with our business customer.
Undertaking activities to verify or maintain the quality, safety, security and integrity of our websites, applications, equipment, software, platforms, products and services.
Detecting security incidents, protecting you against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Engaging service providers to help with fraud detections, payment processing services, property and equipment repairs, and other similar and related services reasonably related to our business relationship with you and our business customer.
Sending you and our business customer technical notices, updates, security alerts, information about our policy changes, and other administrative messages.
Helping to establish and verify the identity of users.
Preventing and addressing fraud, unlawful access, and breach of our policies and terms.
Protecting the rights, property, or safety of Company and others.
Complying with all applicable laws and regulations.
Pursuing legal matters such as defending against claims and/or establishing or exercising any legal rights that Company may have.
Analyzing trends and usage, such as the efficiency of operations, and troubleshooting problems with our websites, applications, equipment, software, platforms, products and services.
Debugging to identify and repair errors that impair existing intended functionality of our websites, applications, equipment, software, platforms, products and services.
Facilitating our accounting, auditing, and reporting requirements for internal purposes or in connection with a merger, acquisition or other business transaction.
Auditing the efficiency of our marketing efforts.
Conducting surveys to better understand how we can help current and prospective business customers.
Undertaking internal research for technological development and demonstration.
Fulfilling any other business or commercial purposes at your direction or with your consent or as reasonably anticipated within the context of our relationship with you and our business customer.

Who We Share Your Personal Information With. We disclose information we collect in accordance with the practices described in this Privacy Policy. The categories of third parties to whom we may disclose and have shared your personal information with include without limitation:
Service Providers – Company may share some of your personal information with entities that help us maintain and operate our websites, applications, software and platforms, process payments, analyze data, perform marketing activities, and for other business and commercial purposes discussed in this Privacy Policy or in our written policies or agreements with our business customers. Our service providers may only use your personal information to perform specific services that we have contracted them for and may not use it for any other purpose, although we may permit them to use aggregate information which does not identify you or de-identified data for any purpose except as prohibited by applicable law.
Vendors – We may share information with vendors and other entities in connection with tailoring advertisements, measuring and improving our websites, applications, products, software, platforms and advertising effectiveness, executing or enhancing our websites, applications, products, software, platforms and marketing material, and helping us execute our other business and commercial purposes discussed in this Privacy Policy or other written policies or agreements with our business customers. Our vendors may act as our service providers, or in certain contexts, independently decide how to process your information.
Fire Departments and Emergency Responders – As part of our services and in order to assist our business customers in complying with applicable fire and life safety laws and regulations, we may share critical building and equipment information to fire departments, police officers and other emergency responders. We may share your contact information and other personal information with these emergency dispatch crews to help create a response plan before their arrival to buildings or other properties owned or occupied by our business customer.
Insurance Providers – We may share your personal information collected incidental to our business customer’s building and equipment fire and safety information and records to insurance providers and agents upon the request of a business customer or their insurance providers and agents.
Building Management – We may share your personal information as we help our business customers, building owners and managers stay ahead of fire safety obligations.
Affiliates – We may share information with our related entities including without limitation our parent, subsidiaries and sister companies, or to their employees, agents, contractors, representatives, legal counsel and/or accountants, for: operational, management and administrative purposes; internal audit, legal, regulatory, security, insurance, financial, processing and other similar purposes; or as otherwise permitted or required by law.
Professional Advisors – We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional service that they render to us.
Promotional Partners – If you voluntarily subscribe to our newsletters, we share information to help us provide and operate our newsletter offerings. This includes without limitation sharing your contact information with our service providers that maintain our newsletters, our third party partners (if applicable) participating in our promotions, or other third parties for administrative purposes.
Third Parties in Connection with a Merger, Acquisition or Other Business Transaction – We may share information if Company is involved in a merger, acquisition, sale of all or a portion of its assets, financings, joint ventures, reorganizations, dissolution, liquidations, or other event where we sell or transfer all or a portion of our business assets or equity. We will not provide you with notice before disclosure in such cases.
Third Parties for Security and Compelling Disclosure Purposes – Company must disclose information about you in response to lawful requests by public authorities, including but not limited to meet national security or law enforcement requirements. We may share information about you in connection with legal requirements, such as in response to an authorized subpoena or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud. Such disclosures may be carried out without notice to you.
Third Parties with Your Consent – We may share your personal information at your request or direction, such as your contact information when you ask us to assist you or our business customer to find vendors to help perform repairs to our business customer’s building and equipment in order to comply with applicable fire safety laws.

Privacy Policies of Third Parties and External Links. Our websites contain links to several third-party websites, software, or applications not owned or controlled by Company, and this Privacy Policy does not apply to such websites, software, or applications or the use of any data by such websites, software, or applications. Should you decide to navigate to any websites, software, or application or webpages external to our websites, you do so entirely at your own risk. We are not responsible for the actions, privacy, security, or content of such third-party websites, software and applications. If you are asked to provide information on one of these websites, software, and applications, we encourage you to carefully review their privacy policy before sharing your information.

Cookies and Other Similar Technology. We also collect information automatically through the use of electronic tools. We may log the name of your Internet service provider, IP address, or use “cookie” technology to store your preferences and record session information.

A “cookie” is a small piece of data placed on your electronic device by us. Within your web browser, cookies placed by our websites can only be accessed by our websites; other websites you visit cannot access these cookies. We use cookies to maintain session and preference information to improve the use of our websites. You may set your web browser to decline our cookies; however, this may render portions of our websites unusable. To learn more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, please visit https://www.allaboutcookies.org.
The types of cookies and similar technologies we use include without limitation:

Strictly necessary cookies. These are required for the operation of our websites, applications, software, platforms, products and services, such as cookies that enable you to log into your account or to schedule inspections, or cookies that enable us to comply with the law (for example, to keep your information safe). We would not be able to operate our websites, applications, software, platforms, products and services without using “strictly necessary” cookies.
Performance cookies. These cookies recognize and count the number of users to our websites, applications, and platforms. It helps us see how users move around and navigate our websites, applications and platforms. These cookies do not collect information that personally identifies a visitor. We only use such information to improve our websites, applications and platforms. This information helps us to find out how well our websites, applications and platforms are working and highlights where it can be improved.

Our website uses analytics technology provided by our Services Providers (including, without limitation, Google Analytics) to understand how users interact with the website, improve our web experience, and better market our products. These analytics services may use cookies and other tracking technologies to collect information about how you use our website and the services. Personal Information collected by these analytics services (such as your Internet or Other Electronic Network Activity Information) may be transmitted to and stored by these Services Providers on servers in the United States (or elsewhere). You may exercise choices regarding the use of cookies and other tracking technologies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout.

Security and Retention Policy. We believe our websites, applications, software, and platforms incorporate reasonable safeguards to protect the security, integrity, completeness, accuracy, and privacy of the personal information we have collected. We have put in place reasonable precautions to protect information from loss, misuse, and alteration. However, despite our efforts, please be aware that no security measures are perfect or impenetrable and we cannot guarantee that the information you transmit or provide to us will be completely secure.

We will retain your personal information for as long as reasonably needed to fulfill the purposes for which we collected it for, after which it will be deleted or archived unless we are required to keep it to comply with our legal obligations or for another legitimate and lawful purpose. To determine the appropriate retention period for personal information, we consider several factors, including without limitation:

the ongoing relationship with our business customer associated with you,
our legitimate interests and business and commercial purposes,
our legal obligations, and
the amount and nature of your personal information.

We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period without further notice to you. For the avoidance of doubt, any personal information collected and incorporated within any reports, statements, files, documents or other information prepared for or submitted to government authorities on behalf of our business customers to comply with applicable fire and safety regulations will be retained for longer periods of time for historical purposes and to comply with applicable law.

Policy Changes. Company may at any time amend the provisions in this Privacy Policy. Changes to this Privacy Policy will be reflected by the “Effective Date” as displayed in the upper left hand corner of this Privacy Policy. If the changes are significant, we may provide a more prominent notice.

Children. Our websites, applications, software, platforms, products and services are intended for general audiences and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us at contact@digitalfireprevention.com. If we become aware that a child under 18 has provided us with personal information without parental consent, we will take reasonable steps to remove such information and terminate the child’s account (if applicable).

Your Choices You Have Over How Your Information is Used. In this section, we describe the rights and choices available to all users.
Review and Update Your Account Information - If you registered for an account with us, you may review, update, or delete certain personal information regarding your account by logging into your account and editing your profile information or contacting us at contact@digitalfireprevention.com.
Opt Out of Marketing Communications - You may opt out of marketing-related emails and text reminders by following the opt-out or unsubscribe instructions located at the bottom of such messages. You may continue to receive service-related and other non-marketing emails and messages from us (e.g., confirmation emails regarding scheduled inspections).
Cookies - Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Note that disabling cookies and/or other tracking tools may prevent Company or its service providers from providing you certain features of our websites, applications and platforms.
Advertising Choices - Your electronic device settings may provide functionality to limit the use of an advertising ID associated with your device for interest-based advertising purposes. Additionally, you can manage third party advertising preferences for some of the third parties we work with that serve advertising across the internet by using the choices available at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices. We do not guarantee that all of the third parties we work with will honor the elections you make using those options, but we strive to work with third parties that do.
Privacy Settings and Location Data - Users of our websites, applications and platforms can disable our access to their device’s precise geolocation in their electronic device settings.
Choosing Not to Share Your Personal Information - If you do not provide information that we need to provide you with our services, we may not be able to provide you with such services or provide you access to certain features of our websites, application or platforms. For example, if you do not provide us with your email address then we cannot send you reminder emails that you should schedule an inspection.
Third Party Platforms - We encourage you to review your privacy options and settings of third-party platforms that you may use in connection with our websites, applications, software, platforms, products and services. We recommend you understand what choices you have about sharing information from those third party platforms and network.

California Residents: Your California Privacy Rights.

California residents have specific rights regarding their personal information. These rights are subject to certain exceptions. When required, we will respond to most requests within 45 days, unless it is reasonably necessary for us to extend our response time.

Right to Know About Personal Information Collected or Disclosed - You have the right to request that we disclose certain information regarding our practices with respect to your personal information. If you submit a valid and verifiable request and we confirm your identity and/or authority to make the request, we will disclose to you any of the following at your direction:

The categories of personal information we have collected about you in the last 12 months.
The categories of sources for the personal information we have collected about you in the last 12 months.
Our business or commercial purpose for collecting that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you.
If we disclosed your personal information to a third party for a business purpose, a list of the type of personal information that each category of recipient received.

Right to Request Deletion of Personal Information - You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. If you submit a valid and verifiable request and we can confirm your identity and/or authority to make the request, we will delete all information that we are not allowed to maintain under applicable law.
Right to Correct Inaccurate Personal Information - You have the right to request that we correct any inaccurate information that we have about you.
How to Exercise the Above Rights - To exercise your rights described above, please submit a verifiable consumer request to us through our Contact page, by email at contact@digitalfireprevention.com or by telephone at (760) 802-6349. You may make a verifiable consumer request no more than two times within a 12-month period. If you submit a verifiable request by email or phone, the verifiable request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information about. Such verification process will involve you confirming details of personal information we have collected about you and it will increase in scope in the event the nature of your request relates to the disclosure of sensitive personal information or the deletion of any personal information;
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it; and
Include a statement that you “declare under penalty of perjury that you are the person about whom the Right to Know/Delete/Correct request has been made.”

Right to Opt-Out of the Sale/Sharing of Personal Information – You may have the right to direct us not to sell or share your personal information with third parties for certain purposes such as behavioral advertising. We do not and will not sell your personal information or share your personal information with third parties for cross-context behavioral advertising purposes. If we later decide to sell your personal information or share your personal information for cross-context advertising purposes, we will inform you of such decision prior to such use and will provide you with an opportunity to exercise your right to opt out of the selling and sharing of your personal information.
Right to Limit Your Use of Sensitive Personal Information - You may have the right to limit how your sensitive personal information is disclosed or shared with third parties. Company only uses or discloses sensitive personal information for purposes that are reasonably related to the goods and services that you have purchased or asked us to provide you and our business customers. We may also use your sensitive personal information for other lawful reasons as set forth in the California Privacy Rights Act.
Right to Appoint an Authorized Agent - You are permitted to designate an authorized agent to submit the above requests on your behalf. For an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity according to the above method before processing the authorized agent’s request.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights - You may exercise your rights without discrimination. However, if you choose not to provide us with certain information or if you request we delete certain information, you may not be eligible to utilize some of our services. We may tell you what information you must provide to receive our services by designating it as required at the time of collection or through other means that we deem appropriate.
Direct Marketing and Do Not Track Signals - Under California’s “Shine the Light” law, California residents may request and obtain a notice once a year about the personal information we shared with other businesses for their own direct marketing purposes. Such a notice will include a list of the categories of personal information that were shared (if any) and the names and addresses of all third parties with which the personal information was shared (if any). The notice will cover the preceding calendar year. To obtain such a notice, please contact us through our Contact page. In addition, under this law you are entitled to be advised how we handle “Do Not Track” browser signals. We do not track our users over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals. However, some third-party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, most web browsers (like Safari) allow you to set the DNT signal on your browser so third parties (particularly advertisers) know you do not want to be tracked.
Consumer Rights Information - In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints regarding our Website with the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs, in writing at 1625 North Market Blvd., Sacramento, California 95834, by telephone at (916) 445-1254 or (800) 952-5210, or by email to dca@dca.ca.gov.
Geographic Restrictions. We may limit the availability of our websites, applications, software, platforms, products and services, to any person or geographic area at any time. If you access our websites, applications, software, platforms, products and services from outside the United States, you do so at your own risk.

OUR WEBSITES, APPLICATIONS, SOFTWARE, PLATFORMS, PRODUCTS AND SERVICES ARE INTENDED FOR UNITED STATES RESIDENTS ONLY. IF YOU ARE A USER ACCESSING OUR WEBSITES FROM ANY OTHER COUNTRY WITH LAWS OR REGULATIONS GOVERNING PERSONAL DATA COLLECTION, USE AND DISCLOSURE THAT DIFFER FROM THE LAWS OF THE UNITED STATES, PLEASE BE ADVISED THAT THROUGH YOUR CONTINUED USE OF OUR WEBSITES, YOU ARE TRANSMITTING YOUR PERSONAL DATA TO THE UNITED STATES AND YOU CONSENT TO THAT TRANSMISSION. ADDITIONALLY, YOU UNDERSTAND THAT YOUR PERSONAL INFORMATION MAY BE TRANSMITTED TO AND PROCESSED IN COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING PERSONAL INFORMATION MAY BE LESS STRINGENT THAN IN YOUR COUNTRY.

How to Contact Us. If you have questions or concerns regarding our Privacy Policy or need to obtain a copy of this Privacy Policy in alternate format due to a disability, please contact us by email at contact@digitalfireprevention.com or by telephone at (760) 802-6349.